# DearCustomer.Marketing > A family team in Northlake, Texas, helping established, owner-run businesses get discovered, win more customers and run smarter. We connect the pieces so you have a system that keeps business moving and lets you see what's working and where to focus next. Be discovered. Win more customers. Run smarter. ## Who it is for Established, owner-run businesses that are ready to scale or getting ready to sell. That includes professional services for businesses and for consumers, and home services. The common thread is a business that grew faster than its systems. The website, marketing, customer data and daily processes were added at different times, and they do not always work together. ## What we do We start with what is getting in the way now and build from there. Details for each: https://dearcustomer.marketing/services/ - Business intelligence: custom dashboards and a private knowledge base built from the business's own records, so the owner can ask questions from a phone and see what is working. https://dearcustomer.marketing/services/#know - Search and AI discoverability: websites, local SEO and Google Business Profile, so people and AI tools like ChatGPT and Google AI Overviews can understand what the business does and where. https://dearcustomer.marketing/services/#discover - Digital and social media advertising: Google search ads, Local Service Ads, and Facebook and Instagram ads, so you know which sources bring in your best leads. https://dearcustomer.marketing/services/#ads - Follow-up and conversion: lead capture and response, so every inquiry gets a quick answer and proposals do not go cold. https://dearcustomer.marketing/services/#convert - Customer follow-up and retention: reviews, referrals and repeat business after every job. https://dearcustomer.marketing/services/#retain - Efficiency automations: routine steps run on their own between the tools the business already uses, and people stay involved where judgment matters. https://dearcustomer.marketing/services/#automation - Fractional marketing leadership: Donnine steps in part-time as a senior marketing leader (fractional CMO) to lead the strategy, team, priorities and results. https://dearcustomer.marketing/services/#fractional ## How it starts A free 30-minute Google Meet. We look at how the business runs today, where things get stuck, and where to start. Nothing to sign. Book a time: https://dearcustomer.marketing/book/ Some clients need a project, like a new website or a lead follow-up system. Others want ongoing help each month. Every engagement is shaped around the business, not sold as a fixed package. ## Pricing We do not publish prices. Every engagement is shaped around the business, so pricing comes after the first call. ## Who you work with A family team. You work directly with the people doing the work, with no hand-off to an account manager. - Donnine Souhrada: strategy, customer growth and business systems. Two decades leading growth strategy, customer experience and marketing operations. - Brooke Souhrada: digital marketing, advertising and customer acquisition across Google Business Profile, Google search and Meta. - Beau: technology, integrations and automation. ## Examples on the site The dashboards, phone screens and reviews on the homepage and services page are illustrations filled with example data. They are not client data. ## Pages - Home: https://dearcustomer.marketing/ - Services: https://dearcustomer.marketing/services/ - Frequently asked questions: https://dearcustomer.marketing/faq/ - Book a free call: https://dearcustomer.marketing/book/ - Built to Scale, the blog: https://dearcustomer.marketing/built-to-scale/ ## Built to Scale articles - Meta Changed Its Terms. Now It’s Coming for Your Website. (October 20, 2026): https://dearcustomer.marketing/built-to-scale/meta-business-terms-website/ Meta's new business terms take effect October 30 and let it crawl your website. What changed, and the one-hour checklist to do before then. - Green on the Outside, Red on the Inside: The Watermelon Test for Small Business (October 20, 2026): https://dearcustomer.marketing/built-to-scale/green-outside-red-inside/ Looking busy handling new leads may hide your loss of repeat customers, your most cost-effective lead. - Panel with United to Learn, Dallas ISD, Educate Texas, and Truist Financial Shared Views About AI and Education (May 11, 2026): https://dearcustomer.marketing/built-to-scale/ai-and-education-panel-dallas-united-to-learn/ Notes from a Dallas panel with United to Learn, Dallas ISD, Educate Texas and Truist on AI in education: judgment, equity, human connection and lasting skills. - Your Website Has a New Visitor. It’s Not Your Customer. It’s Their Agent. It Does Not Care Which Brand Spent Decades as “The Quicker Picker Upper.” (April 22, 2026): https://dearcustomer.marketing/built-to-scale/your-website-has-a-new-visitor-it-s-not-your-customer-it-s-their-agent/ AI shopping agents now compare, choose and buy for people. What is already live at Amazon, Walmart and OpenAI, the fraud risks, and how to get your site ready. - A Recap of AI Citation Data Research and Where Your Search Strategy Needs to Pivot (April 16, 2026): https://dearcustomer.marketing/built-to-scale/a-recap-of-ai-citation-data-research-and-where-your-search-strategy-needs-to-pivot/ What two large studies of ChatGPT citations show about getting cited by AI: why ranking still matters, why focused pages win, and where to put key facts. ## Questions ### How do I get started? Pick a time on our calendar for a free 30-minute Google Meet. Or call or text 817-623-4188, or email donnine@dearcustomer.marketing. We will talk about your business, what is getting in the way, and where to start. ### What does DearCustomer.Marketing do? We help established businesses get found, win more of the customers who reach out, keep the good ones coming back, and see what is working. That can mean a website that people and AI search tools understand, faster follow-up on every lead, ads that bring in calls, automations that take routine steps off your team, and dashboards that show you where to focus. We start with what is getting in the way now and build from there. You do not have to change everything at once. ### What size and type of businesses do you work with? Established, owner-run businesses that are ready to scale or getting ready to sell. That includes professional services for businesses and for consumers, and home services. The common thread is a business that grew faster than its systems. The website, marketing, customer data and daily processes were added at different times, and they do not always work together. ### How is working with you different from hiring an agency, a full-time employee or doing it yourself? An agency carries out what you ask for. Without someone senior on your side owning the plan, you end up managing the agency instead of running your business. We work alongside you, your team and your current vendors so everyone is pointed in the same direction. A full-time marketing leader is the right move eventually, but hiring takes time and costs a lot. We give you that experience now, and we can help you hire when the time is right. Doing it yourself works until it costs more time than it returns. When growth stalls and you are not sure why, an outside view usually pays for itself. ### What does a typical engagement look like? It starts with a conversation about your business and what is getting in the way. From there we agree on the first priority, what we will build or fix, and how we will know it is working. Some clients need a project, like a new website or a lead follow-up system. Others want ongoing help each month. Every engagement is shaped around your situation, not sold as a fixed package. ### Do you help with websites, ads and showing up in AI search? Yes. We build and improve websites so people and AI tools like ChatGPT and Google AI Overviews can understand what you do and where you do it. We manage Google search ads, Local Service Ads, Facebook and Instagram ads, and your Google Business Profile, and you will know which sources bring in your best leads. Search and AI discovery are changing fast. Buyers now ask AI tools to recommend a business before they ever visit a website, and showing up in those answers takes a different approach than traditional SEO. ### What is a knowledge base you can ask from your phone? We build a private knowledge base from what your business already knows: customers, jobs, proposals, pricing, policies and results. Every new lead, job and review adds to it, so it gets smarter about your business over time. When you need an answer, you ask it from your phone in plain English, like "What is bringing in the most business?" or "Which proposals do I need to follow up on today?" No logging in to five tools and no waiting on a report. ### What tools do you work with? Tools come and go. We are not committed to any one set of tools; we are committed to finding the right ones to meet your goals. You do not have to worry about which tool does what. Our job is to make it all work smoothly for you and your customers. Today that often includes Claude, ChatGPT, Hermes and OpenClaw for AI assistants and automation, Airtable and Supabase for business data, WordPress for websites, Quo for calls and texts, and Google Business Profile, Google Ads and Meta for being found and advertising. We connect the tools you already have before adding new ones, so you end up with fewer screens, not more. ### What industries do you know best? Professional services for businesses and for consumers, and home services like outdoor living, pools and remodeling. We also have deep, hands-on experience with pet businesses, from breeders to e-commerce merchandise, where inventory, deposits, waitlists and the website all have to stay in step. Add nonprofits and med spas, plus education technology, marketing services and data from Donnine's earlier leadership roles. The industry matters less than the situation: a business with real value to offer that has not yet found a steady, repeatable way to reach the right people and turn them into loyal customers. ### Where are you located, and do you meet in person? We are a family team based in Northlake, Texas, in the Dallas-Fort Worth area, and members of the Metroport Chamber of Commerce. We are glad to meet in person with businesses around DFW, and we work with clients anywhere in the U.S. by video call. ### What is a fractional CMO? A fractional CMO is a senior marketing leader who works with your business part-time or on a project basis. You get experienced strategy and hands-on help without the cost of a full-time executive. It fits businesses that have people and partners doing the work but no one senior setting the direction. Donnine can step in to lead the strategy, the team, the priorities and the results, sized to where your business is today. ## Contact - Book a free call: https://dearcustomer.marketing/book/ - Call or text: 817-623-4188 - Email: donnine@dearcustomer.marketing - Based in Northlake, Texas, in the Dallas-Fort Worth area, and members of the Metroport Chamber of Commerce. Working with clients anywhere in the U.S.