Built to Scale
Notes from the field on building companies that scale.
Marketing strategy, GTM, growth, and what's actually working in the market right now.
May 6, 2026
Your NRR Is Lying to You: The Watermelon Problem in Modern GTM
In this article, I will highlight a new formula we should use to measure health and the levers to make improvements shifting focus to your GRR (Gross Retention Rate) as the true north star.
May 6, 2026
Your Website Has a New Visitor. It's Not Your Customer. It's Their Agent. It Does Not Care Which Brand Spent Decades as "The Quicker Picker Upper."
AI agents are already placing orders, reordering your groceries, and hunting down deals without you lifting a finger. Here is what agentic commerce actually is, how it works right now, what happens when the machine shopping for you gets compromised. At the end of the article, I included action items for leaders to evaluate their business and web readiness for this next phase of ecom.
May 6, 2026
A Recap of AI Citation Data Research and Where Your Search Strategy Needs to Pivot
An executive brief on two independent, large-scale studies, one from AirOps and researcher Kevin Indig analyzing 815,000 query-page pairs, another from AirOps tracking 548,534 retrieved pages across 15,000 prompts, map what drives citation in AI-generated responses and what the data shows is not working.