Dear Customer,
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Your Success is Our Business.
You’re doing the work—putting great products, content, or services out into the world. But getting people to notice, understand, and actually buy? That part’s overwhelming.
After decades leading client marketing, media, and growth strategy at major education and data companies, I created DearCustomer.Marketing to help purpose-driven business owners level-up their messaging, funnels, and outreach—so they can grow their customer base with less stress and more clarity.
Does this connect for you?
You’ve got something great—but the gap between what you offer and the customers you want to reach can feel frustrating, confusing, and expensive.
Your messaging feels scattered. You’re not sure what to say or how to say it in a way that actually converts.
You're doing everything--but not seeing consistent results. You're juggling email, ads, content, lead funnels, but traction is slow and unpredictable.
You're hitting a ceiling with your current approach. What you have is not keeping up with where you want to go.
We get it. You’re not just trying to get more customers—you’re trying to grow something that matters.
We would like to see if we can help you work on what's next..
Our Services
Focused on what actually drives growth: clear messaging, smart funnels, and campaigns that convert.
CONNECT
Audience Insights & Messaging
Tired of marketing that does not land?
We help you stop speaking into the void by uncovering what your audience truly cares about—and shaping messaging that meets them where they are.
Whether it’s your message, your offer, or both—we uncover what your audience really needs to hear, so you can connect with clarity, confidence, and results.
CLICK
Performance-based Email & Advertising
Trying to do it all—and still not getting the results you want?
We help you take the guesswork (and grunt work) out of performance marketing.
Whether you’re looking to offload the execution, expand into new channels, or finally start seeing a real return—we build campaigns that do the heavy lifting and turn awareness into action.
CONVERT
Customer Journeys Designed for Impact
Leads are coming in—but conversions feel stuck?
We help you build smarter paths that guide customers to act.
Whether your funnel is missing steps, losing steam, or just feels messy—we map the full journey, tighten the process, and streamline your operations so more of the right people move from click to customer.
About Us
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We're passionate about helping brands that help people thrive in the modern world.
After years leading marketing and growth strategy for education and data companies, I got tired of seeing the same problems on repeat—messaging that didn’t connect, funnels that stalled out, and businesses pouring money into ads without a clear plan.
So I stepped out of corporate and started something different.
DearCustomer.Marketing was built to connect my experience with companies that are creating real impact—businesses offering tools, content, and services that help people grow, learn, and thrive in a rapidly changing economy.
What makes us different? We are hyper-focused on what actually drives growth: your customers. Not just impressions or clicks—but the real journey people take from interest to action. We build content, campaigns, and customer journeys that put your customer at the center, so your marketing doesn’t just look good—it works.
Bottom line: We want to help brands grow that help people grow.
Our Mission
Our mission is simple: Help purpose-driven brands reach more of the people they’re built to serve.
Our Philosophy
We believe great marketing starts with deep understanding. Not just of platforms or data—but of people. We’re guided by the belief that when you center the customer, clarity follows. And when your message resonates with real needs, results follow.
Our Promise
We promise to be the trusted partner who helps you reach more of the right people, align your marketing to what really matters, and grow a loyal customer base.
Our Guarantee
You’ll get thoughtful strategy, done-for-you execution, and clear insight into what’s working—so you can spend less time second-guessing and more time making an impact.
Our Blogs
The ROI of Speed-to-Lead: How Faster Responses Unlock Hidden Revenue
The Hidden Revenue Strategy Sitting in Your Inbox (And the Fresh Data to Prove It)
Most people still believe that getting back to a lead later in the day is fast. Call them back within 24 hours, that’s pretty good, right?
Here’s the truth: that timeline feels like snail mail in 2025. Buyers expect acknowledgment right away. The companies that win aren’t the ones with the flashiest websites or the lowest prices. They’re the ones that simply answer first.
Download the Report: https://dearcustomer.marketing/download-speed-wins-customers-marketing-automation
What the new numbers say
InsideSales looked at over 55 million sales activities across 5.7 million leads in 2021. They found that if you wait longer than five minutes, your chance of converting drops nearly eight times. Out of all those leads, only a tenth of a percent were actually contacted in that golden window. Talk about a missed opportunity.
Hennessey Digital published a benchmark study of 1,300 law firms in 2025. The median response time was 13 minutes. Better than the days when it stretched past half an hour, but still far from instant. Only about a quarter of firms hit the under-five-minute mark. Which means three out of four are still dragging their feet.
Calldock ran their own study in 2025, and the results echoed the same tune. Respond within five minutes and you’re up to eight times more likely to convert the lead compared to waiting. Customers really don’t care how busy you are...
Customers care who solves their problem first.
Respond in five minutes and you’re the hero. Respond in thirty and you’re the side character nobody remembers.
A story you might recognize
I had a client recently tell me, "we get back to people the same day.” He was proud of it.
I had to show him the benchmarks and share that while he was calling people back, AI arrived and the game changed. Same day is already too late. By the time your team picks up the phone, the lead has often searched their second choice on their list or from search results.
It’s not that your competitor is better. They just sprinted while you were still tying your shoes.
Think about it like going out to dinner. You walk up to two similar restaurants. One seats you right away, the other tells you it’ll be a 50-minute wait. Where are you sitting down?
Customers make the same microdecisions when they reach out for a service. They go with whoever gets them to the table first.
The math behind the minutes
Let’s say you pull in 1,500 website visits per year.
The industry average conversion rate is 2.1%.
Responding within 5 minutes can bump your conversion rate 25% to 2.6%
This isn’t algebra class. It’s money math: small percentages make big deposits.
Look what happens to your revenue in one year with an average order size of $3K and no change to your ad spend.
How to start winning faster
Find out how long it actually takes you to respond. Most businesses guess wrong.
Set a goal of under five minutes. Even better if it’s closer to one minute.
Use instant autoresponders so people feel seen right away.
Route hot leads to the right person instantly.
Add a scheduling link to your first reply so they can book before they get distracted.
Send at least two reminders before appointments to cut no-shows.
Track the difference between fast responses and slow ones. You’ll see the conversion gap for yourself.
What happens if you don’t
Every hour you delay is an hour your competitor is wooing your lead. “They ghosted us” usually means “They already bought from someone else.”
You keep paying for ads, generating interest, and then losing the payoff. It’s like pouring water into a bucket with holes.
Let's do the math together
Most companies still treat same-day response like an achievement. In reality, today’s customers expect
a reply almost as fast as they can click send.
The fresh research shows it plainly: minutes matter, and the first to reply often wins.
Book a time: https://dearcustomer.marketing/book-an-appointment
Download the Report: https://dearcustomer.marketing/download-speed-wins-customers-marketing-automation
References
InsideSales, Lead Response Analysis, 2021.
Hennessey Digital, Lead Form Response Benchmark, 2025.
Calldock, Speed to Lead Conversion Impact, 2025.
Let's Connect
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817.302.0359
Dallas, Fort Worth, Texas
Monday - Friday, 8:00 am - 5:00 pm CT by appointment
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DearCustomer.Marketing helps founder-led businesses run smarter ads, convert more customers, and scale with custom AI-integrated marketing automation services, allowing them to reach, respond, and retain customers faster than their competition.
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