Our Services

Services built to connect, convert, and grow without the guesswork.

What Makes Us Different

We are hyper-focused on the marketing strategies and metrics that move your top line and bottom line business growth.

5 Key Differences

We are not your average agency playbook. These five things set us apart in how we work—and what we deliver.

  • Human first always. We lead with you and your customers—listening closely to what’s said (and what’s not) to get clear on what really drives growth.

  • Built to grow your customer base. We’re conversion-focused from the start, offering strategies across messaging, advertising, and customer journey funnels. And if it’s outside our lane, we’ll connect you to someone we trust.

  • Tech-smart and optimization-driven.We bring smarter tools and streamlined workflows that save time, reduce chaos, and help you respond to your customers faster.

  • We act like a partner, not a vendor. You won’t chase us for updates or get lost in fluff. We shoot straight, stay proactive, and keep testing what works—so you’re always in the loop.

  • We fuel growth, we don't sell services. Everything we do is designed to expand your reach, clarify your message, and turn attention into real, repeat customers. This isn’t spend—it’s a growth investment.

Donnine Souhrada at computer

Frequently Asked Questions

Q:

Will your approach work for my type of business?

If you’re selling something directly to people that helps them learn, grow, or improve their lives, then yes. Our experience is rooted in education, digital products, and mission-based brands. We’ll tailor everything based on your goals, audience, and customer path.

Q:

Do you offer execution support or just strategy?

We do both. Some clients need a partner to run with the strategy and execution; others just need high-level guidance. We can manage messaging, advertising, funnel building—or work with your team to optimize what’s already in motion.

CONNECT.

Audience Insights & Messaging

Help the Right People Say, "YES" Sooner.

When your marketing isn’t converting, it’s usually the disconnect between your message and your ideal customer. If you’re trying to reach everyone, you’re likely missing the ones who matter most.

Maybe you’re using generic language. Maybe you’re guessing at what your customer actually cares about. Or maybe your team is working from ten different versions of the “ideal audience,” and no one’s aligned. 

That’s where we come in.

When you’re speaking to the right people with the right message, everything starts to work better:

  • Higher engagement – Your audience pays attention because the message feels made for them.

  • More qualified leads – You attract people who are actually buyers, not just browsers.

  • Shorter sales cycles – Clearer messaging helps customers decide faster and with more confidence.

  • Stronger repeat business – You build loyalty by meeting real needs, not just making noise.

Donnine Souhrada at computer

Frequently Asked Questions

Q:

We already know our audience. Why do we need this?

Misalignment happens—even when you think you know your audience.

It’s easy to get so close to your own product that you start speaking from your perspective—not your customer’s. Most brands fall into one of two traps: they either get too in the weeds about what makes their offer special, or they try to speak to everyone—and end up connecting with no one.


We help you step outside of your assumptions and uncover how your audience actually thinks, talks, and decides. It’s not about clever copy—it’s about getting aligned with what your customers need to hear from you in order to take action.

Q:

How long does this take? I need to get going.

It depends on the depth of insight we’re going after and how much you already know about your audience. The initial phase focuses on verifying—or clarifying—who we’re really writing for. That might involve online research, reviewing past data, or even interviewing real customers to hear how they think and talk in their own words and what made them choose you.


From there, messaging development can be ongoing. You can engage us by project (like a launch or campaign), or bring us on monthly to develop consistent content across ads, emails, landing pages, or social. It’s flexible—designed to meet your goals and your bandwidth.

Click. Advertising. Woman on computer with advertising icons floating.

CLICK.

Advertising & Email

You know you need to advertise—but between platforms, placements, targeting options, and constant algorithm changes, it’s easy to waste money fast. Most ad campaigns get stuck chasing vanity metrics or testing strategies that never really convert. You’re left wondering what’s actually working—and how to fix what’s not.

You shouldn’t have to become an email and media expert just to grow your business. You need a partner who knows how to find your audience, speak their language, and turn ad and platform spend into measurable growth.

When your advertising is aligned, intentional, and built for conversion, it becomes a true growth engine.

  • More efficient spend – Your budget works harder by focusing only on the audiences that are most likely to convert.

  • Faster results – With the right message on the right channel, leads come in hotter and sooner.

  • Clearer decisions – the right data and metrics helps you see what’s working and gives you the confidence to invest further.

Frequently Asked Questions

Q:

We’ve spent money on ads before and didn’t get results—what makes this different?

You’re not alone. Most ad spend fails because the strategy wasn’t aligned with the audience, the offer, or the follow-up. We don’t just launch ads—we build full-funnel systems with the right messaging, the right targeting, and clear conversion paths. The goal isn’t more traffic. It’s more of the right people taking action.

Q:

Is email still even worth it? People don’t read them anymore.

Actually, email is still one of the highest-ROI channels—when it’s done right. That means sending the right message to the right person at the right time. We focus on building smart, segmented email flows that meet your audience where they are and authentically guide them toward action—not just a splattering of stuffing inboxes with irrelevant promotions.

CONVERT.

Customer Journey's & Lead Magnets

Most marketing loses steam between the click and the close. Pages don’t connect. Messaging drifts. Follow-up breaks down. And before you know it, interest disappears and your leads go cold.

That’s because too many funnels are cobbled together, misaligned, or worse—built for a general audience, not your real customer. You don’t need more bad traffic. You need a smoother, smarter path from first touch to final decision.

We build high-converting funnels that guide your audience through the journey with intention, clarity, and momentum—so more of the right people say “yes.”

  • Faster fixes to lead loss– See exactly where your funnel is leaking so you can plug the gaps and stop losing good prospects.

  • Better close rates – Every step builds confidence, not confusion, so people are ready to buy.

  • Less manual effort – Automation handles follow-up so you stay focused on delivery and growth.

Convert Customer Journey. Woman with a map.

Frequently Asked Questions

Q:

We already have a funnel. Why would I need help with it?

Most businesses do. But even small cracks in your customer journey can cost you leads and sales. Plus, not all funnels are created equal. Most are either too rigid or too generic—and they maybe outdated and not keeping up with how real customers make decisions.

People don’t wait around, and if your funnel isn’t responding to where they are in the journey, they drop off. We spot the weak points, add flexibility where it’s needed, and fix what’s stalling conversions—so your funnel actually works in real time, not just in theory.

Q:

Aren't funnels just for launches or high-ticket items?

Not at all. Funnels are just structured pathways that help people take action—whether it’s signing up, booking a call, or making a purchase. If your business depends on converting interest into results, you need a funnel.

You also need visibility where in the process people are dropping off. We build and refine journeys that feel personal, guide people clearly, and convert consistently—no matter your offer.

The bottom line: We design customer journeys that move at the speed of your customer—because time kills all deals, and confusion kills conversions.

Let's Connect

  1. BEST OPTION: Book an appointment right into our calendars.

  1. Submit a our contact form and we will get back in touch.

  • 817.302.0359

  • Dallas, Fort Worth, Texas

  • Monday - Friday, 8:00 am - 5:00 pm CT by appointment

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DearCustomer.Marketing helps purpose-driven brands grow with clarity—through smart strategy, human-first messaging, and campaigns that convert.

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  • Dallas/Fort Worth, Texas

  • Monday - Friday, 8:00 am - 5:00 pm Central Time Zone

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