DearCustomer Marketing logo — fractional marketing consulting by Donnine Souhrada

Services

Marketing Services & Capabilities

Let's figure out what you need, and I will tailor my help to move the needle within your budget. Inspiration below...

Marketing Strategy & Positioning

Who are you serving, how do you grow, and how do you win against your competition as the clear choice?

HOW I CAN HELP

  • ICP definition, segment positioning, and narrative architecture
  • Rolling marketing plans built to execute and measure performance
  • Competitive landscape analysis and differentiation strategy
  • Marketing and sales alignment

PROBLEMS SOLVED

  • We keep losing deals to competitors we know we're better than
  • We're spending money on marketing but attracting the wrong customers
  • Our sales team goes off-script because the marketing doesn't hold up in the real world
  • Our marketing plan looks good in January and falls apart by March

AI & Automation Integrations, Workflows, & Dashboards

Your business is drowning in manual work, repetitive processes, and data scattered across platforms. AI and automation are immediate leverage for speed, scale and efficient decisions.

HOW I CAN HELP

  • Data and reporting dashboards
  • Workflow audits to identify repetitive tasks and bottlenecks ripe for automation
  • AI tool selection and integration for marketing, sales, and operations
  • Process documentation and playbooks that keep efficiency gains permanent
  • Training and change management so your team actually adopts new systems

PROBLEMS SOLVED

  • We're doing the same manual tasks every week and nobody has time to fix it
  • We bought AI tools but nobody is using them effectively
  • Our handoffs between teams are broken and things keep falling through the cracks
  • We know we should automate but don't know where to start or what tools to use

Want to see what this looks like in practice? View a live dashboard example.

Go-to-Market & Launch

You've built something worth buying. The problem is the market doesn't know it yet — or your team doesn't know how to sell it. A launch without a real GTM plan is just an announcement.

HOW I CAN HELP

  • Product packaging, pricing, and tiering strategy
  • Launch plans with cross-functional ownership and accountability
  • Sales enablement and playbooks your reps will use
  • New market and segment entry strategy

PROBLEMS SOLVED

  • We have multiple products but we are confusing sales and customers with the value of how they work together, where they should start, and if they should expand
  • Every department is working toward launch but nobody is driving the big picture of how we show up in the market
  • Our GTM is built for one customer or product type and we are launching something that does not fit what we have

Customer Experience & Retention

Acquisition gets the attention. But if customers aren't staying, expanding, and referring, you're running on a treadmill. Make retention a revenue strategy, not a customer service problem.

HOW I CAN HELP

  • Onboarding and lifecycle journeys mapped to value realization
  • Retention and expansion programs
  • Community and advocacy programs that turn satisfied customers into a growth channel
  • Churn analysis and early warning systems

PROBLEMS SOLVED

  • Our churn is killing the growth we're working so hard to create
  • Customers leave and we find out too late to do anything about it
  • Customer success is reactive — they're firefighting, not growing accounts
  • Every team touches the customer differently and the experience is inconsistent

Product Marketing & Voice of Customer

Are you making roadmap decisions without really knowing what will drive revenue? Let's fix the gap between the customer, product, and marketing to scale growth and retention.

HOW I CAN HELP

  • Product launch and adoption plans built across the full customer lifecycle
  • Win/loss analysis and deal debrief programs
  • Feature and roadmap prioritization informed by market demand and revenue impact
  • Customer advisory boards and structured feedback loops

PROBLEMS SOLVED

  • Our messaging was written by engineers and it shows
  • Sales keeps discounting because they can't defend the price
  • Our product has gotten better but our win rate hasn't moved
  • We don't have a systematic way to hear from customers — it's all anecdotal

New Customer Acquisition & Expansion

You're spending on marketing, but you can't tell what's working, you can't scale it, and you can't defend it.

HOW I CAN HELP

  • Demand programs built for your buyer, not copied from a playbook
  • Content and SEO strategy built for demand and SEO and AEO discovery
  • Develop audience and content strategies across channels

PROBLEMS SOLVED

  • We have leads but sales says they're not qualified
  • Our pipeline looks full but our close rate is terrible
  • Marketing and sales are pointing fingers at each other, and I'm stuck in the middle
  • I need to double revenue, but I can't double the marketing budget

Fractional Marketing Leadership

Embedded senior leadership for companies that need a CMO/VP of Marketing — but not a full-time hire (yet). You need senior marketing leadership rolling up their sleeves to move the needle and lead the team.

HOW I CAN HELP

  • Budget management and resource allocation
  • Cross-functional leadership across product, sales, and customer success
  • Interim leadership through transitions, searches, or periods of rapid growth
  • Vendor and agency management and accountability

PROBLEMS SOLVED

  • We have a great team but they need someone senior to lead them
  • Our last CMO was a brand person — we need someone who understands revenue
  • We're scaling fast and marketing doesn't have the infrastructure to keep up
  • Vendor and agency management and accountability

Not sure where to start?

That's the most common place to begin. Let's talk through it.

Book a call