Services
Start with what matters most.
You don’t need to redo everything. We start with what’s getting in the way now, whether that’s getting found, following up with leads, bringing customers back, or simply knowing what’s working. Then we build from there.
Discover Websites & AI discoverability
Get chosen.
The right customers find you, like what they see, and reach out.
What gets better
- Your website shows what you do, makes the next step obvious, and your team can update it
- Your Google Business Profile is complete and current, so it keeps working while you’re busy
- Search engines and AI assistants can read what you do and where you do it
- Customers find answers to their questions before they ever pick up the phone
- Your newest work and reviews keep the site looking current
Sounds like you if
- “Our website is five years old and we’re a little embarrassed to send people there.”
- “People find our competitors before they find us.”
- “We don’t know what AI assistants say about us, or if they know we exist.”
Read more AI citation data and your search strategy Your website has a new visitor: AI agents FAQ: Websites, ads and AI search
Advertise Digital & social media advertising
Ads that bring in calls, not just clicks.
Your ad budget goes to the searches and audiences most likely to become customers, and you can see which ads paid off.
What gets better
- Your ads show up when people nearby search for what you do
- You know which sources bring in your best leads, not just the most clicks
- Budget moves toward what’s working and away from what isn’t
- You see what you spent and what came back, in plain English
Sounds like you if
- “We’re paying for ads, but I can’t tell if they’re working.”
- “We get clicks, but the phone isn’t ringing.”
- “Our agency sends reports I don’t understand.”
Read more FAQ: Websites, ads and AI search
Convert Lead capture & response
Win the opportunity.
Every inquiry gets a quick answer, and good opportunities stop slipping through the cracks.
What gets better
- Calls, forms and messages stop getting lost across inboxes and phones
- A new lead hears back right away, even when you’re on a job
- The right person knows about it, with the details they need
- Follow-up keeps going until there’s an answer, and anything sensitive waits for your OK
- Proposals don’t quietly go cold, because someone always knows where each one stands
Sounds like you if
- “Leads sit in someone’s inbox until they get back to the office.”
- “We send a proposal but they changed their mind.”
- “Our follow-ups go out within 24 hours, but the leads don’t respond.”
Retain Customer follow-up & retention
Keep a good customer.
One good job turns into reviews, referrals and repeat business.
What gets better
- Every customer hears from you after the job, not just the ones you remember
- Every customer gets asked for a review at the right moment
- Asking for referrals feels natural, not pushy
- Customers have a reason to come back, with reminders and next offers at the right time
- You can see reviews adding up and a bigger percentage of business from referrals
Sounds like you if
- “We do great work, but we only remember to ask for reviews sometimes.”
- “Most of our customers we never hear from again.”
- “Referrals happen, but we couldn’t tell you where they come from.”
Read more Green on the outside, red on the inside: the watermelon test
Underneath it all Automation & workflows
Fewer steps that depend on someone remembering.
If someone has to remember it every single time, there’s probably a better way. We automate the routine steps and keep people involved where judgment matters.
What gets better
- Information moves between the tools you already use, so nobody types it twice
- Routine steps happen on their own, and people stay in the loop where judgment matters
- Handoffs don’t depend on who’s in the office that day
- Your team knows how it works, with simple how-to guides and training
Sounds like you if
- “We type the same information into three different places.”
- “We bought tools, but they don’t talk to each other.”
- “Things fall through the cracks when someone’s out.”
Read more FAQ: What tools do you work with?
Know Dashboards & business intelligence
In development
Your business. Works smarter.
Custom dashboards put your business intelligence at your fingertips.
What gets better
- Leads, sales, marketing and customers in one place, on your phone
- You know which marketing actually turns into customers
- Each week, what’s changing and where to focus is spelled out for you
- Your team trusts the numbers, and nobody’s exporting spreadsheets
Sounds like you if
- “I can’t tell which marketing is actually bringing in customers.”
- “Every report comes from a different tool, and none of them agree.”
- “By the time I see the numbers, it’s too late to do anything about them.”
Need someone to lead it? Fractional marketing leadership
Sometimes you don’t need another vendor. You need someone to roll up their sleeves and get things done.
For businesses with people and partners already doing the work, but no senior marketing leader setting the direction, Donnine can step in fractionally to lead the strategy, team, priorities and results.
What gets better
- Marketing has a clear direction: who you serve, why you win, and where to focus
- New services, locations or offers launch with a real plan
- Budget goes where it works, and vendors and agencies are held accountable
- Marketing, sales and customer experience pull in the same direction through growth or transitions
Sounds like you if
- “We have a good team, but they need someone senior to lead them.”
- “We’re spending on marketing, but nobody can say what’s working.”
- “We’re growing fast and marketing can’t keep up.”
Read more FAQ: What is a fractional CMO? FAQ: How is this different from an agency?
Not sure where to start?
That’s the most common place to begin. Tell us how your business runs today, and we’ll show you where a few changes could make the biggest difference.
Book a callA free 30-minute Google Meet. You leave with a clear next step, whether or not we work together.