About
Hi, I'm Donnine Souhrada.
I've spent over two decades leading strategy and operations across product, marketing, sales, and customer success — in EdTech, data platforms, SaaS, and marketing services. I don't just build the strategy. I build what executes it, measures it, and makes it scalable.
I'm tech-forward by nature, always learning what's next and helping teams leverage their strengths through change. Whether I'm partnering with a founder on positioning or helping a leadership team align around a clearer path to revenue, I bring sharp thinking, honest feedback, and work that holds up after I'm gone.
"I bring the same thing to every engagement: experience, clear thinking, honest feedback, and work that holds up after I'm gone."
Results I've delivered
At Dun & Bradstreet, I held commercial accountability for a multi-product portfolio spanning SaaS, data platforms, martech, marketing services, and the WeAreTeachers community — a media business I helped grow from inception to 2M+ members and 75% brand recognition among U.S. teachers.
Earlier in my career, I led Product Marketing and Go-to-Market for the first digital encyclopedia that was distributed to schools and homes, and brought K-6 reading/language-arts and math curriculum into over 19,000 classrooms that connected to over half a million homes using the Sony PlayStation to increase time spent learning in the home on the family television. I've worked with hundreds of education, B2B, and B2C brands and nonprofits connecting products and initiatives to schools, businesses, and consumers.
Wins
- +19 points SaaS retention in one year — rebuilt product packaging and GTM strategy for an underperforming portfolio.
- 33% faster time to market — redesigned delivery workflows that had become a growth bottleneck.
- $4M ARR recovered — led VOC-driven product development that turned at-risk accounts into advocates.
- 5× revenue growth — built partnerships that scaled from $1M to $5M.
- Marketplace launches with Snowflake and Google — opened new distribution channels and expanded sales teams from 1 to over 33.
- Built a marketing services org from scratch — then expanded it from education clients into B2B, including new service lines, pricing, and sales enablement.
- Led product marketing and field GTM execution, including packaging, school-to-home resources, and regional campaigns that drove adoption in 4,000+ schools and 19,000 classrooms.
- Transformed a niche educator website into a category-leading digital media platform, WeAreTeachers, with 2M+ audience reach and 75% brand recognition.
- 28% reduction in manual reactive customer support through modernization of customer onboarding, workflows, Gainsight integrations, a centralized customer help center, and customer education and enablement resources.
Relentlessly Curious About What Makes People Learn, Buy, and Grow
From childhood classrooms and a lifelong love of learning to scaling marketing and education platforms reaching millions, I've always been fascinated by how people connect with ideas, products, and possibilities.
As a kid, you could usually find me outside riding my bike, taking care of animals, or pretending to be a teacher with a chalkboard and an imaginary classroom. Even then, I was obsessed with figuring out how people learn and what makes something finally click.
That curiosity never left.
Today, it shows up through researching emerging technology, studying shifts in customer behavior, attending webinars, reading about where business is headed next, and constantly asking questions about what drives growth and connection. If I'm not behind a screen learning something new, I'm probably outside walking our dogs through the Texas landscape, noticing the colors of the sky, the weather rolling in, or whatever happens to catch my attention that day.
What has always fascinated me is the puzzle of it all.
Why do some ideas instantly connect while others struggle to gain traction?
Why do some customers stay loyal while others quietly disappear?
Why can one company clearly communicate its value while another with a great product gets overlooked?
During nearly two decades at Dun & Bradstreet, I helped build and scale marketing and education-focused businesses, including growing the WeAreTeachers platform to more than 2 million educators. Again and again, I worked with companies that had genuinely valuable products or services but struggled to translate what they offered into something customers immediately understood, trusted, and wanted to buy.
That gap became the work I care most about solving.
My perspective on communication and growth became deeply personal when my son came home from first grade in tears, convinced he wasn't as smart as the other kids. At the time, I had already spent years working in education and education technology, but this was different. This was my child, and I refused to let him grow up believing he was incapable.
So we changed everything.
I dove deep into dyslexia research, alternative learning methods, and different educational models. Our family experienced nearly every kind of education imaginable — public school, homeschool, hybrid programs, and nontraditional approaches — all in pursuit of helping our children learn in ways that actually worked for them.
That experience permanently shaped how I think about people, communication, and business.
It taught me that most failures are not intelligence problems. They are translation problems. People disengage when something feels confusing, disconnected, overwhelming, or misaligned with how they naturally process information.
The same is true in business.
A great product can fail because the messaging misses.
A strong company can struggle because the customer experience creates friction.
A valuable service can underperform because nobody clearly connected the dots between the problem and the outcome.
That's the work I love doing: Helping businesses close the gap between what they built and what customers actually experience.
Along the way, I am proud to say, I experienced with journey with my husband, a retired Navy Master Chief who shares my love of the outdoors and deep respect for service. Together we raised two entrepreneurial kids, ran a farm, fostered more than 150 rescue dogs, and somehow always had another project underway.
Now both of our children are college graduates building businesses and careers of their own across digital advertising, ecommerce, media, and esports. Watching them step into adulthood with confidence, creativity, and independence has easily been one of the most rewarding parts of my life.
Professionally, I still approach business the same way I approached learning as a kid:
Stay curious.
Pay attention.
Keep learning.
Figure out what helps people connect.
Build systems that make growth easier and more repeatable.
When you work with me, you're not getting someone running the same playbook they used five years ago. You're getting someone actively studying what's changing now: buyer behavior, technology, AI, marketing systems, customer psychology, and the evolving ways companies earn trust and attention.
Not because I have to keep up.
Because I genuinely want to know and apply what's next.
The question of how I can help good businesses grow in a rapidly changing world is what I work on every day. I would love the opportunity to talk about what your business needs to tackle next and how I can help.