I Help Businesses Turn Growth Strategy into Operating Reality.
For more than two decades, I’ve worked at the intersection of marketing, customer behavior, education, and growth strategy. I help businesses improve how they help their customers discover, evaluate and buy, and build systems that support more efficient growth.
My career has included startup-style growth environments, national education platforms, enterprise-to-small-business marketing services, and cross-functional commercial leadership. Along the way, I’ve led product launches, rebuilt customer journeys, improved retention, expanded market reach, and helped teams align around what drives growth.
The common thread throughout all of it has been understanding how people process information, build trust, make decisions, and take action.
"I bring the same thing to every engagement: experience, clear thinking, honest feedback, and work that holds up after I'm gone."
Results I've delivered
Most recently, I have completed in-depth training in AI to help businesses apply this fast-changing technology to scale their business. Whether it's helping with automation for demand gen and customer experience, to website audits and optimization for AI search discovery and recommendations, to go-to-market plans and launch roadmaps for new ventures.
Previously, I've held executive roles with commercial accountability for multi-product portfolios spanning SaaS, data platforms, martech, marketing services, Edtech, and the WeAreTeachers community — a media business I helped grow from inception to 2M+ members and 75% brand recognition among U.S. educators.
Earlier in my career, I led Product Marketing and Go-to-Market for the first digital encyclopedia that was distributed to schools and homes, and brought K-6 reading/language-arts and math curriculum into over 19,000 classrooms that connected to over half a million homes using the Sony PlayStation to increase time spent learning in the home on the family television. I've worked with hundreds of education, B2B, and B2C brands and nonprofits connecting products and initiatives to schools, businesses, and consumers.
Wins
- Improvement in Software as a Service retention in one year from product repackaging and pricing.
- Faster time to delivery. Improved speed of customer value realization and revenue timing.
- $4M ARR recovered via Voice of Customer-led product delivery improvements.
- Partner channel revenue growth from $1M to $5M over two years.
- Marketplace launches with Snowflake and Google — opened new distribution channels and expanded sales teams from 1 to over 33.
- Built a marketing services org from scratch — then expanded it from education clients into B2B, including new service lines, pricing, and sales enablement.
- Led product marketing and field GTM execution, including packaging, school-to-home resources, and regional campaigns that drove adoption in 4,000+ schools and 19,000 classrooms.
- Transformed a niche educator website into a category-leading digital media platform, WeAreTeachers, with 2M+ audience reach and 75% brand recognition.
- 28% reduction in manual reactive customer support through modernization of customer onboarding, workflows, Gainsight integrations, a centralized customer help center, and customer education and enablement resources.
Perspective
I have seen a thing or two.
I fix the gaps between how a business sees itself and how customers experience it in real life and digitally.
People pay attention when their problem is solved efficiently.
While leading strategy inside larger organizations, I saw the same challenge appear again and again. Businesses were investing heavily in marketing, sales, technology, and customer acquisition — yet growth still felt harder than it should.
- Messaging became disconnected.
- Customer experiences felt fragmented.
- Teams worked hard but lacked alignment.
- Operational friction slowed momentum.
That gap impacts everything
- Conversion
- Retention
- Trust
- Referrals
- Customer loyalty
- Team efficiency
- Long-term growth
People disengage when messaging feels confusing.
Customers hesitate when value is unclear.
Teams struggle when systems create friction instead of momentum.
How I think about growth
Studying the shifts that shape how businesses grow today.
- Customer behavior
- Search and discovery patterns
- Buyer psychology
- Operational efficiency
- Digital trust
- Customer experience
- Evolving technology and workflow systems
Whether I'm refining messaging, improving customer journeys, supporting launches, strengthening conversion strategy, or helping teams align around a clearer growth path, my approach stays rooted in the same principles.
- 01
Understand how people make decisions
- 02
Remove friction wherever possible
- 03
Simplify complexity
- 04
Build systems that scale more efficiently
- 05
Make the value obvious
- 06
Create experiences people want to engage with
Helping businesses become clearer, more aligned, more efficient, and easier for customers to trust — that is the work I enjoy most.