Privacy Policy

1. Who we are

This site is operated by DearCustomer Marketing, a fractional marketing and business strategy consultancy founded by Donnine Souhrada and based in Northlake, Texas (DFW metroplex). In this policy, "we," "us," and "DearCustomer" refer to DearCustomer Marketing. "You" refers to anyone who visits this site or contacts us through it.

Questions about this policy can be sent through our scheduling page or via LinkedIn.

2. Information we collect

We only collect information you choose to share with us, plus a minimal amount of standard technical data needed to operate the site:

• Inquiry and booking information. When you book a call or send a message, we receive your name, email address, any details you provide about your business, and the meeting time you select.
• Engagement information. If we begin working together, we may collect additional information needed to perform the work (company name, role, marketing materials, access to platforms you ask us to review, etc.).
• Basic technical data. Standard server logs and any analytics used to understand site usage, such as device type, approximate location, and pages visited.

We do not knowingly collect sensitive personal information, financial account numbers, or government identifiers through this site.

3. How we use information

• Respond to inquiries and schedule consultations.
• Prepare for and deliver consulting engagements.
• Send occasional follow-up about a conversation you initiated.
• Operate, secure, and improve the site.
• Comply with legal obligations.

We do not sell your personal information. We do not use it for advertising profiling.

4. Third-party services

We rely on a small number of vendors to operate the site and our business:

• Calendly — to schedule consultation calls. When you book a time, the information you provide (name, email, any notes) is processed by Calendly under its own privacy terms.
• Google Analytics — to understand aggregate site usage (pages visited, approximate location, device type, referring source). Google may set cookies for this purpose. You can opt out at any time through your browser's privacy settings or by installing the Google Analytics opt-out browser add-on.
• Hosting and backend infrastructure — used to host this site and store any form submissions or account data.
• Email and productivity tools — used to respond to your messages and manage engagements.
• Social platforms — LinkedIn and Facebook are linked from this site. Visiting those links is governed by their own privacy policies.

5. Cookies and analytics

This site uses cookies and similar technologies for two purposes: cookies that are necessary for the site to function, and Google Analytics cookies that help us understand aggregate site usage. We do not use advertising cookies or cross-site tracking, and we do not sell data collected through analytics. See the Google Analytics entry above for opt-out options.

6. Data retention

Inquiry messages, booking records, and engagement materials are kept only as long as needed for the conversation or engagement, for legitimate business records, or as required by law. You can ask us to delete records that are no longer needed.

7. Your rights and choices

You can ask us to confirm what information we hold about you, correct inaccuracies, or delete information that is no longer needed for a legitimate purpose. Submit a request through the contact options above. Depending on where you live, additional rights may apply under laws such as the GDPR or CCPA; we honor those rights to the extent they apply to us.

8. Security

We use reasonable technical and organizational measures to protect the information we hold. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. Children's privacy

This site and our services are intended for businesses and adults. We do not knowingly collect personal information from children under 13.

10. Changes to this policy

We may update this policy from time to time. When we do, we will revise the "Last updated" date at the top. Material changes will be highlighted on this page.

11. Contact

For questions about this policy or how your information is handled, please reach out through our booking page or via LinkedIn.